new york sunshine alludes hometowns across rural US in american dream collection

founded by john margaritis, new york sunshine is an american art collective that combines — in a seamless way — fashion, art, architecture and retail, creating multi-sensory, multi-faceted experiences. for its latest collection titled american dream, margaritis has shifted focus from an installation supporting his clothes to a new medium of presentation. following projects that saw basketball hoops floating in the ocean or models surfing on mirrored cubes, new york sunshine returns with a short film that expresses the emotion and vitality the designer was trying to achieve through the garments.

new york sunshine was nominated for THE DESIGN PRIZE 2019 in the category ‘best design newcomer’.

new york sunshine’s american dream is a 23-piece collection consisting of t-shirts, hoodies, socks, hats, accessories and a mix of stone washed denim jeans and shorts. taking aim at american culture and molding the collection’s overarching theme I need a miracle, the graphic-heavy set alludes small business owners, shooting ranges, hometowns across rural america and the divide between the city and the country side of every state.

‘the intensity that dennis rodman played with and the way he pulled a rebound off of the backboard… that’s what I think of when I see where the state of the nation is,’ comments designer and new york sunshine-founder john margaritis. ‘while the line pays homage to suburban culture, blue collar america, and the intersection between city and rural lifestyles, the film has a deeper meaning that I wanted our audience to engage and sort of figure out for themselves.’

project info:

name: american dream

designer: new york sunshine / john margaritis