youtube is taking down content showing people filming themselves eating laundry detergent after the ‘tide pod challenge’ went viral. the videos form part of a social media phenomenon encouraging people to eat the multi-coloured pods because they look delicious but amid fears they are poisonous youtube has began to remove them.

youtube is taking down tide pod challenge videos following poison fears
image courtesy of wcco – CBS minnesota

 

 

according to reports, the tide pod challenge began as part of a satirical article from news organisation, the onion. although published in 2015, the challenge has only recently become popular circulating on social media – with multiple videos uploaded to youtube of people participating in the challenge. now statements from US officials, poison control centers and tide’s parent company procter & gamble are urging people not to ingest the detergent.

 

 

 

 

‘our laundry pacs are a highly concentrated detergent meant to clean clothes and they’re used safely in millions of households every day‘, proctor and gamble said in a statement. ‘they should be only used to clean clothes and kept up, closed and away from children. they should not be played with, whatever the circumstance is, even if it is meant as a joke.’

youtube is taking down tide pod challenge videos following poison fears

image courtesy of austin kirk