will.i.am collaborates with zaha hadid to design PULS smartwatch cuff

will.i.am has announced his latest design endeavor with iamPULS, a smartband concept from his creative studio i.am+. the PULS smartwatch cuff boasts a curved OLED screen and is untethered, giving it the ability to make/receive calls and operate independently of any smartphone using SIM cards instead of bluetooth connectivity. the wearable device features ‘AneedA’ – an intuitive personal assistant powered by nuance communications that uses voice commands for texts and emails, plays music, posts to social media, queues maps and a fitness app, schedules appointments, make calls, and more. the smartwatch is slated to hit shelves in the US and the UK in late 2014, with a series of limited edition designs created by zaha hadid.

the smartwatch boasts a curved touch-OLED screen
all images courtesy of i.am.puls

the PULS is able to make/receive calls and operate independently of any smartphone using SIM cards 

video courtesy of iamPULS

the cuff uses voice commands for texting, sending emails, playing music and even posting to social media

interface detail