will.i.am. orchestras audio visual presentation using LEXUS NX cars

will.i.am. orchestras audio visual presentation using LEXUS NX cars
all images courtesy of LEXUS

LEXUS collaborated with american pop musician will.i.am to create a remix of his track ‘thatpower’ in a music, light, and technology presentation. played out on a disused runway line with more than 350 projected mapped motion and audio sensitive lasers and lights, the artist battles against speed and rhythm to conduct and navigate a trio of LEXUS ‘NX’s’. a team of 65 technicians from marshmallow laser feast, worked for over seven days to build the rigging for the lights and motion sensitive lasers. the live event was shot in one night, and was a challenge in the limited hours of darkness available before the sun rise. black eyed peas frontman will.i.am said, ‘working with the stunt guys to hit the laser targets in time with the music wasn’t easy to get right but the result was awesome. the combination of technology, design and music in this project was out of this world.’

a trio of LEXUS NX’s was used

sixty-five technicians worked for over seven days to build the rigging for the lights and motion sensitive lasers

350 projected mapped motion and audio sensitive lasers and lights where used

the event was shot in one night

will.i.am and the NX SUV

will.i.am discussing with the marshmallow laser feast crew