up's hi—fi: the financially sound system blends art and music to help aussies master money

up's hi—fi: the financially sound system blends art and music to help aussies master money

UP REVEALS A LIFE-SIZED MANIFESTATION OF THEIR FINANCIAL WELLBEING FEATURE, HI—FI

 

Australia’s leading digital bank, Up, continues to redefine money management, this time through an immersive experience at the 2024 RISING festival in Melbourne, presenting Hi—Fi: The Financially Sound System. Serving as a life-size manifestation of Up’s  in-app financial wellbeing feature, the installation integrated real aggregate data with sounds from Australia’s top DJs and dynamic digital art visualizations. The data itself comes from insights pulled from Up’s Hi—Fi Sound Check Report, Australia’s largest ever money survey of Gen Z and Millenials.

 

 ‘Our world-first installation intersects art and money while choreographing real banking data and sounds from Australia’s finest DJs’ – Pete Johnson, Creative Director at Up.

up's hi—fi: the financially sound system blends art and music to help aussies master money
Up redefines what it means to be a bank at Melbourne’s RISING festival | all images courtesy of Up

 

 

building money tools to empower a generation

 

Up is designed, developed, and delivered by Melbourne-based fintech Ferocia, part of the Bendigo & Adelaide Bank family. As the highest-rated banking app in the country, Up dedicates itself to providing modern financial tools tailored to a generation of Australians to help them get better at money. Through intuitive design and human-centric features, Up ensures users can navigate their finances with ease and confidence.

up's hi—fi: the financially sound system blends art and music to help aussies master money
the installation integrated epic digital art & visuals, real banking data and live sounds from household Australian artists & DJs

 

 

Hifi: THE financially sound system at rising festival

 

As the presenting partner of the festival’s Night Trade hub, Up seized the opportunity to unveil Hi—Fi to the world through a visual and sonic spectacle. The life-sized Hi—Fi system doubled as a live DJ booth that choreographs financial data into an immersive auditory experience. The two week event featured performances atop the Hi—Fi system from acclaimed Australian artists such as Cut Copy, Harvey Sutherland, Soju Gang, 3NDLES5 + more. 

 

‘We originally created Hi—Fi to make money easy for young Aussies, flipping the script on a tedious task, such as saving and money management, and turning it into a fun activity for them to enjoy. With over 950,000 Aussies now using Up, we wanted to create an experience that we know our customers would love, merging the chaos of money management into a feeling of wellness with the modern sounds of Australia,explains Pete Johnson, Creative Director at Up.

up's hi—fi: the financially sound system blends art and music to help aussies master money
Hi—Fi: The Financially Sound System was built to help young Australians’ get better at money

 

 

The Hi—Fi installation also reflected insights from Up’s Hi—Fi Sound Check Report, which revealed that despite economic pressures, a majority of young Australians remain optimistic about their financial future. Hi—Fi embodies this optimism, providing a fun and engaging way to rethink and manage personal finances. As part of the festival, Up facilitated secret gigs and an Up vending machine dispersing free merch was sat at the famous Presgrave Place to further enhance the experience—making financial wellness both accessible and enjoyable for all.

up's hi—fi: the financially sound system blends art and music to help aussies master money
Harvey Sutherland DJs atop the Hi—Fi machine at RISING

up-hi-fi-designboom-05-fullwidth

Up’s vending machine sold out each and every night of the festival

up's hi—fi: the financially sound system blends art and music to help aussies master money
the Hi—Fi Brain. The installation merged art and money into a feeling of wellness with the modern sounds of Australia

up's hi—fi: the financially sound system blends art and music to help aussies master money
DJ 3NDLES5 performs to the crowd from inside the Hi—Fi installation

up-hi-fi-designboom-08

Up continues to blaze the trail in innovative banking tools that help young Aussies get better at money

 

 

 

project info: 

 

name: Hi—Fi: The Financially Sound System

company: Up | @up_banking

location: 11 Howey Place, Melbourne

dates: 01-15 June, 2024

KEEP UP WITH OUR DAILY AND WEEKLY NEWSLETTERS
suscribe on designboom
- see sample
- see sample
suscribe on designboom

apps (144)

digital art (144)

interactive installation (316)

sound art (75)

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

TOP 10 cars of 2024 Dec 04, 2024
TOP 10 cars of 2024
explore the top 10 production and concept cars of 2024, from returning vehicles like honda’s HP-X and luca trazzi’s porsche 911 speedster to design tributes as seen in the jaguar-inspired supercat.
X
5