the buggy reboot by joey ruiter

the buggy reboot by joey ruiter
all images © dean van dis

by unleashing his design philosophy on the automobile – particularly the notion of a city car – grand rapids-based designer joey ruiter has developed a back-to-the-basics all-wheel drive vehicle in a project entitled ‘reboot buggy’. built from scratch, the initiative – which commenced earlier in 2013 – investigates what a car would be like without a ‘user-centered’ philosophy: ‘the fluff, the marketing, the gadgets, the nicknacks, and the do-dads are overwhelming’ says ruiter. ‘its basically an exercise in creating a capable vehicle with really common parts. it doesn’t fit into a category since it came from nothing. as the thoughts started to become reality, I shifted towards something more fun for me personally.’ he adds

with little body work highlighted and no decorative grille shapes to design around, the raw parts necessary for movement become highlighted. the resulting vehicle boasts 40 inch tires a 470-horsepower small block v8 engine from an old chevy built from local resources and even a 10,000-pound winch. to see the buggy in action, check out the video below.

the buggy reboot is a stripped down, back-to-the-basics all-wheel drive vehicle

the raw parts necessary for movement become highlighted

the vehicle boasts 40 inch tires a 470-horsepower small block v8 engine from an old chevy

the stripped down car highlights little body work and no decorative grille shapes to design around

the project investigates what a car would be like without a ‘user-centered’ philosophy