samsung mobile corby s3650 worldwide launch

samsung corby s3650

yesterday designboom joined international media and electronic companies to witness the worldwide launch of samsung’s latest mobile phone the samsung corby s3650.

the ceremony consisted of a holographic projection set along a 30 meter stage, displaying the various colours and features of the phone. moderators and dancers interacted with the ‘journey to color’ 3d holographic presentation which took place at milan’s east end tv studios.

the new samsung corby is differentiated by key features, including messaging, multimedia entertainment and business functionality, but also deliver the original corby’s trademarks of bold colours, pop-style contours and a curved form factor.

quick launch buttons on the front of the handset offer fast access to key features including the music player, camera and messaging application. a 3.5mm earphone jack allows its owners to use their own earphones and, like the original samsung corby, corby (TXT), it comes with brightly-coloured fashion jackets, changeable battery covers – a simple black one and the second with detailed graphic designs.

display screen

the various colors available

the holographic projection

samsung press conference left to right: gilad bachrach (head of portfolio management samsung  of telecommunications europe), sh shin (president of samsung electronics europe), jk shin (head of mobile communications division of samsung electronics), dj lee (senior vice president of samsung electronics) and luca callegari (marketing director of samsung electronics italy)

about samsung corby (from the samsung press release)

sensuous design the samsung corby aims to stand out from the crowd with its pop-style contours and curved edge design. the handset comes with a selection of colored yellow, white, orange and pink back covers. each samsung corby also comes with two additional back covers (also called ‘fashion jackets’) – a unique pattern design cover and a standard black cover inside the package. these interchangeable back covers ensure that samsung corby users can quickly adapt their mobiles to reflect their personal style. a wider variety of colored covers and designs will be made available in the future. this focus on cutting-edge design extends to the user interface through a cartoon ui (user interface), a highly stylised graphical menu and wallpaper that adapts according to handset functionality.

advanced communicator a wealth of communication options is available to samsung corby owners. users can update their current status and access friends’ updates and live feeds via facebook, myspace and twitter through a simple pop-up sns (social networking service) notification feature. the handset also supports various community sites by integrating leading user-generated content sites such as youtube, flickr, picasa and photobucket and other popular sns sites directly into the handsets user interface. users can upload photos and videos to these sites through this communities solution.

trendy full touch the samsung corby incorporates samsung’s new touchwiz ui and haptic feedback system making touch screen operations simple and easy to use. the handset offers haptic feedback when users make a selection on the touch screen and through the device’s widget system. users can further customise the handset and interface with useful applications and widgets that move with drag-and-drop ease. samsung corby owners will also have access to a substantial library of additional applications through the samsung online widgets store. the handset also supports “one finger zoom” and “smart unlock,” samsung’s own unique technologies that are incorporated in most of the company’s premium full touch devices such as the samsung jet. “one finger zoom” enables consumers to zoom in and out with one finger while “smart unlock” is a feature which enables users to unlock the phone and use the menu by drawing a letter on the screen.

about samsung electronics co. ltd. samsung electronics co., ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of us billion. employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: digital media & communications and device solutions. recognized as one of the fastest growing global brands, samsung electronics is a leading producer of digital tvs, memory chips, mobile phones and tft-lcds. for more information, please visit www.samsung.com