rolls-royce motor cars reflects on 2017 as the year of bespoke

today, almost every car that leaves the home of rolls-royce in goodwood, england, is bespoke. 2017 was the year that rolls-royce elevated bespoke to unprecedented levels, resulting in one of the most significant years for bespoke in the 114-year history of the brand. what follows is a snapshot of some of the finest examples of bespoke design and craftsmanship to be completed by the luxury house over the past twelve months.

all images © rolls-royce motors cars 

premiered in 2017, the rolls-royce ‘sweptail’ is a compelling representation of true luxury, taking bespoke coachbuild personalization to new heights. this automotive equivalent of haute couture draws on the lineage of 1920s and 1930s rolls-royce motor cars. the client’s vision was for a coachbuilt two seater coupé featuring a large panoramic glass roof. the grille, milled from solid aluminum, presents a distinct formality. the side profile of the luxury coupé defines its stately character, whilst the rear taper of the motor car pays homage to the world of racing yachts, shaping a completely new perception of a dramatic rolls-royce coupé.

the rolls-royce ‘sweptail’ coupe — view this project in detail on designboom here

in 2017, a US collector was presented with their tenth bespoke model from rolls-royce. following a visit to pebble beach in 2016, where he collected a cluster of eye-catching fuchsia petals, he challenged the bespoke team with a commission to bring a striking new color to ‘dawn’. subsequently unveiled during the quail automotive gathering in california, the vibrant ‘dawn in fuxia’ represents the addition of another unique hue to the rolls-royce color collection, and is reserved exclusively for the owner, while the interior is trimmed in arctic white leather.

the ‘dawn in fuxia’ shimmers a bespoke fuchsia hue

commissioned for an individual collector, the ghost ‘elegance’ raised the bar of bespoke by becoming the first motor car to be finished in a paint infused with diamonds. named ‘diamond stardust’, the unique paint incorporates 1,000 diamonds crushed to form a very fine powder, giving the finished panels unmatched lustre and sparkle. the flanks of the motor car are highlighted with ‘mugello’ red and black twin coachlines, reflected inside with black leather seats and accents in ‘mugello’ red, carried through stitching on the doors and piping on the seats. the detailed fascia of smooth open-pore tudor oak veneer is also complemented with a red single stitch along the top of the dashboard, and finished with a bespoke clock.

the ‘ghost elegance’ finished in ‘diamond stardust’ paint