renault touch projection mapping reacts naturally with lutecia's form

renault touch projection mapping reacts naturally with lutecia’s form
image © designboom

at the tokyo designers week 2014 from october 25th to november 3rd, renault ‘touch’ projection mapping will exhibit the lutecia model interacting with a natural surrounding. the theme of ‘touch! renault new design’ aims to display how the car’s form adopts curve lines that exist in nature in order to harmonize the behavior and appearance between humans and vehicles.

the lutecia’s beautiful and sensual body lines are shown through the surrounding space that reacts similarly to living creatures or natural phenomenons. the model consists of curves with no sharp edges or aggressive angles as it reflects water and air. as laurens van den acker, renault’s chief designer said,  ‘there’s no purely straight line in nature’ and illustrates how the car’s exterior was developed.

the form was sourced from the movement of water
image © designboom

the projection creates a reacting surrounding around the car
image © designboom

image © designboom

a close-up of the display
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the exhibition will be shown throughout the week
image © designboom

image © designboom

the surrounding reacts similarly to living creatures or natural phenomenons
image © designboom

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