porsche has launched a personalization service that allows customers to print their fingerprint onto its 911 sports car. it uses a direct printing method the german automaker has developed to print ‘high quality’ designs onto its vehicles.

porsche to print giant fingerprints of customers on the hood 911 sport cars

images courtesy of porsche

 

 

‘individuality is very important for porsche customers,’ said says porsche vice president alexander fabig. ‘and no design can be more personal than your own fingerprint.’

porsche to print giant fingerprints of customers on the hood 911 sport cars

 

 

the process involves disassembling the bonnet and passing it through a robot to paint on the design before applying a clear coat. the bonnet is then polished to a high-gloss finish and the component is reassembled. the company has said that customer’s biometric data is processed carefully to make sure it cannot be used for any unauthorised purposes.

porsche to print giant fingerprints of customers on the hood 911 sport cars

 

 

‘the ability to control the nozzles individually permits targeted application of every paint droplet,’ explains christian will, vice president production development at porsche AG. ‘the complexity is due to the necessity of harmonising three technologies: robot technology (control, sensors, programming), application technology (print head, graphic handling) and paint technology (application process, paint).’

porsche to print giant fingerprints of customers onto hood of 911 sport cars

 

 

the service costs 7,500 euros (including VAT) in germany and will be provided by the porsche exclusive manufaktur on request from march 2020.

porsche to print giant fingerprints of customers onto hood of 911 sport cars

 

project info

 

company: porsche
model: 911 sports car