polestar precept envisions avant-garde, vegan, electric manifesto car

conceptualized in early 2020, the full vision of the polestar precept has been revealed. it stands as an manifesto for the brand – how they envision the future for electric cars – by focusing on three pillars: sustainability, digital technology and design. at its core, however, the concept is pure, progressive and performance-orientated.

‘people ask me all the time, ‘what is the future of polestar?’,‘ comments polestar CEO thomas ingenlath. ‘of course we are not showing our future models just yet, but precept shows you where we will be heading – our design direction, our ambitions about sustainability and the great digital user experience we will bring with those future cars. precept showcases our future, not as a fancy dream or something out of a sci-fi movie. this is our reality, to come.‘

all images courtesy of polestar

bathed in an interplay of high-gloss and matte surfaces, the exterior body of the polestar precept details a restrained yet powerful and aerodynamically efficient design. flush door handles continue its smooth surfaces, featuring at the narrowest point of the car as it tapers at the waist. this all sits upon 22-inch performance wheels forged with special aerodynamic inserts. overall, this shows how perfect proportions and avant-garde aesthetics drive their idea for the electric age.

at the front, the precept’s grille has been replaced by a smartzone of sensors and cameras to aid driving assistance, thor’s hammer front light signature is now split along the horizontal edge, and a front wing integrated into the bonnet improves air flow and EV range. the rear pairs dramatic full-width tail lights with vertical air blades. above, a huge glass roof runs nearly the full length of the car  – its long wheelbase helps accommodate high battery capacity and more interior space.

featuring welcome and farewell light sequences, the polestar precept recognizes its driver in more ways than one: its large 15-inch interface, placed on its dashboard, also adapts its settings to the driver’s personal preferences upon approach. the infotainment system builds upon that of the polestar 2 and is now equipped with google assistant.

as a vision of vegan luxury, the sharp, defined surfaces of the interior design is crafted from high-technology and sustainable materials. it embraces high levels of recycled content: seat covers are 3D-knitted from 100% recycled PET bottles, carpets are made from recovered fishing nets, and recycled cork from the wine industry has been converted into a vinyl for seat bolsters and head rests. this has seen an 80% reduction in their plastic use and also helped reduce interior weight by 50%. the architecture is coated in a black and white colorway that creates an image of lightness for the passengers.

project info:

brand: polestar

model: precept