the official barbie flip phone is here: HMD and mattel launch retro power-pink device

HMD and Mattel unveil official Barbie phone

Although Barbiecore may seem like a trend from last summer, fans of the beloved doll can still celebrate with the release of an official Barbie flip phone. Human Mobile Devices (HMD), the company that used to make Nokia-branded smartphones, has partnered with Mattel to create this charming, power-pink phone with a retro design. The flip phone is perfect for those wanting a break from smartphones, as it only supports calls and texts, with no social media access. It features a shiny mirror on the front and comes with accessories like charms and gem stickers, allowing users to fully embrace the late 1990s and early 2000s nostalgia. To top it off, the phone greets you with a cheerful ‘Hi Barbie’ when switched on.

all images courtesy of HMD

Relive Simpler Times with the Barbie Flip Phone

As HMD (find more here) and Mattel (find more here) share, the pint-sized Barbie flip phone is designed for those who want to spend less time browsing and more time having fun. It brings back the joy of simpler days, perfect for catching up with friends over calls and texts, and it comes packed with features to support digital wellbeing. The keypad, in the iconic Barbie pink, lights up in the dark, revealing hidden designs of palm trees, hearts, and flamingos. This device also brings back the nostalgia of replaceable covers, allowing users to swap between a bold pink Barbie cover, the vibrant swirls of the 1992 Totally Hair Barbie, or the lively Barbie ‘shooting heart’ design. Plus, the phone comes with an array of dainty accessories like stick-on crystals, retro Barbie stickers, and a pastel-beaded phone strap adorned with charms inspired by Barbie’s most iconic looks.

The Barbie flip phone is a modern homage to the vintage-chic Barbie world, bursting with customization options to match any mood or outfit. Along with the dazzling external features, the phone offers a bespoke user interface complete with Barbie-themed wallpapers, app icons, and digital wellbeing tools such as Digital Balance Tips, BarbieMeditation, and Self-care reminders. Hidden Easter eggs, like a special surprise when you type out BARBIE using the keypad, add a layer of fun. The 0.3MP camera captures Y2K-style images, and the battery life, offering up to nine hours of talk time, ensures you can stay connected all day. With a satisfying flip, every interaction with this phone feels like stepping into Barbie’s DreamHouse, making it the ultimate accessory for a summer filled with nostalgia.

the retro device features a power-pink color