nikon’s ‘coolpix w100’ waterproof camera is the newest addition to the company’s range of compact technology. made for adventures, at home or abroad, the 13.2 megapixel ‘coolpix w100’ is characterized by a novel, hardwearing shell. travelers can swim or dive underwater as deep as 10m, plus it is shockproof to 1.8m, cold-resistant to -10°c and dustproof, so it can be carried anywhere without a care.

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high-quality photos can be shared instantly with the ‘snapbridge’ app, which automatically transfers images to smart devices for easy storage and social sharing while on the go. utilizing bluetooth low energy technology, ‘snapbridge’ maintains a constant, low-power connection between the compact camera and smartphone or tablet devices. full HD movies (1080p) with stereo sound can be recorded at the touch of a button, with electronic VR (vibration reduction) keeping videos smooth and clear.

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the ‘coolpix w100’ has dedicated one-touch buttons and an easy-to-use interface, plus a special children’s menu making it suitable for photographers of all ages. shots are framed clearly with the 230k-dot 6.7cm/2.7in TFT LCD monitor – even in low light or direct sunlight.

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mapping portraits is intuitive both above and underwater. the smart portrait system activates features like face-priority AF, which automatically detects the subject’s facial area and focuses on it, whilst the underwater face framing takes shots automatically when it detects people’s faces in the sea or pool.

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introducing the new waterproof and shockproof camera, ines bernardes, product manager for coolpix at nikon europe, said, ‘the coolpix w100 gives you quality photos and full hd movies with worry-free durability, so you can relax knowing that your camera is built to withstand an unexpected drop or a dip in the pool. wherever you travel, snapbridge can automatically sync images via bluetooth low energy technology to your smartphone or tablet for instant sharing or storage. easy, intuitive operation makes it the ideal choice for shooting on the go and a child-friendly menu means photography can be fun for the whole family.’

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