pininfarina design straddle tractor concept for new holland agriculture

future of vineyard farming

the famed wines flowing from regions such as champagne, médoc and burgundy are as highly prized as they are hard to grow. the vineyards are small, narrow and often set on steep slopes, making it very hard conditions for picking, normally by hand. as a glimpse into the future, new holland agriculture reveals the electric straddle tractor concept, designed by pininfarina, that masters these testing environments.

all images courtesy of pininfarina

‘our ground-breaking straddle tractor concept offers a glimpse into the future that premium wine growers with narrow, high-value vineyards can aspire to. it is the result of new holland’s long history of excellence in vineyards across the world, combined with the inspired innovation of legendary design house pininfarina,‘ states carlo lambro, new holland brand president.

flute-shaped design by pininfarina

the futuristic design of the new holland agriculture straddle tractor concept was created with dynamic, automotive-styled lines by the famed design team of pininfarina. inspired by the shape of a champagne flute, the main body of the machine is tall, wide at the top and tapering down at the bottom to fit between the vineyard rows. the cab sits safely, comfortably up high, with wraparound glass providing the operator with exceptional visibility.

‘we have worked as a joint team with new holland to conceive the straddle tractor, a concept capable of offering a completely new experience. we have leveraged our skills gained in more than 90 years of car design combining a unique and distinctive style and top-level performance, keeping always the human experience at the center,‘ adds kevin rice, pininfarina chief creative officer.

to get inside, the interior is easily accessible thanks to a large single door and rotating seat. surfaces and trims of wood contribute to the cab’s luxurious feel that references its function on the vineyards.

the cab is high with wraparound glass to give operators the best view