morgan motor company's 'supersport' is an aerodynamic revival of a classic silhouette

morgan motor company's 'supersport' is an aerodynamic revival of a classic silhouette

Introducing Morgan Motor company’s Supersport

 

Morgan Motor Company unveils its newest flagship model, the Supersport — a next-generation sports car with a classic sensibility. This latest release remains unmistakably a Morgan while embracing a contemporary evolution of the company’s functional design philosophy.

 

The Supersport is engineered on the CXV-aluminum platform, an evolution that refines the company’s signature analogue driving experience. With increased torsional rigidity and an advanced suspension system, the Supersport delivers enhanced responsiveness and driver connection. According to Matthew Hole, Managing Director of Morgan Motor Company, ‘Supersport embodies an effortless combination of dynamic performance — thanks to its new lightweight ‘CXV’ aluminium platform — and contemporary yet unmistakable design.’

morgan motor company's 'supersport' is an aerodynamic revival of a classic silhouette
images © Morgan Motor Company

 

 

A Dual-Personality Roof System

 

Morgan Motor Company’s Supersport presents a redefined interpretation of the brand’s timeless silhouette. Its aerodynamic form, lifted front and rear wings, and sculpted aluminum bodywork enhance both performance and aesthetics. ‘We wanted to create something with Supersport that is still clearly recognisable as a Morgan,’ says Thomas Brainwood, Head of Industrial Design. ‘A design with archetypal wings and centre body proportions, but one that is simultaneously communicative of its dynamic strengths as a 21st-century sports car.’

 

For three distinct driving experiences, the convertible offers an interchangeable carbon composite hard top and a mohair soft top. The lightweight hard top provides additional structural rigidity and a quieter cabin, while the soft top transforms the vehicle into a classic open-air roadster. Both options enhance usability and maintain the car’s vintage-inspired aesthetics.

morgan motor company's 'supersport' is an aerodynamic revival of a classic silhouette
the Supersport features an aerodynamic design with sculpted aluminum bodywork

 

 

Performance-Focused Engineering

 

Morgan Motor Company’s Supersport is designed with usability in mind. It features increased storage space behind the seats and a trunk — the first on a new Morgan model in over a decade. The inclusion of enhanced Sennheiser audio, handsfree calling, and wireless charging seamlessly integrates modern convenience into the classic driving experience. ‘Every element has been carefully considered to create an engaging and responsive driving experience, where technology is seamlessly integrated to enhance — rather than overpower — the connection between car and driver,’ says Matthew Hole.

 

The Supersport is powered by BMW’s B58 TwinPower Turbo inline six-cylinder engine, producing 335bhp. Paired with an eight-speed ZF automatic gearbox, this powertrain builds on a successful twenty five-year partnership between Morgan and BMW. The new steering system and revised suspension geometry enhance handling, making Supersport the most dynamically capable Morgan yet.

morgan motor company's 'supersport' is an aerodynamic revival of a classic silhouette
the classic silhouette is maintained while incorporating contemporary proportions and reduced complexity

 

 

The vehicle benefits from Computational Fluid Dynamics (CFD) technology to refine aerodynamics. The result is a 5% reduction in drag, a 20% reduction in lift, and improved balance. Lightweight forged aluminum wheels contribute to reduced unsprung mass, while Michelin Pilot Sport 5 tyres ensure optimal grip and handling performance.

 

The team at Morgan Motor Company notes that the Supersport is built by hand at its Pickersleigh Road facility, adhering to the brand’s 21st Century Coachbuilding philosophy. With a near-limitless combination of colors and materials, each Supersport is a true one-off. Jonathan Wells, Chief Design Officer, notes, ‘The launch of the Morgan Supersport marks the culmination of five years of exploration, craftsmanship, and collaboration — our bold vision of 21st-century coachbuilding.’

morgan motor company's 'supersport' is an aerodynamic revival of a classic silhouette
an interchangeable carbon composite hard top and mohair soft top lend two distinct driving experiences

morgan motor company's 'supersport' is an aerodynamic revival of a classic silhouette
LED lighting is discreetly integrated into the rear diffuser, preserving the clean lines of the car’s bodywork

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new minimalist surfacing and a de-cluttered aesthetic contribute to a modern yet classic visual identity

morgan motor company's 'supersport' is an aerodynamic revival of a classic silhouette
a newly designed trunk blends into the sweeping tail, maintaining a sleek profile

morgan-supersport-motor-company-designboom-08a

a redesigned interior includes wooden panels and a mid-century inspired dial cluster

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