MINI roller coaster turns the street into amusement park

 

 

designed as part of MINI’s #NOTNORMAL campaign, advertisement agency anomaly has released their newest creative development for the brand’s canadian division, which features people taking a ‘roller coaster’ joyride around the city streets. a series of customized MINI cooper’s are used for the publicity stunt, transforming the roads into a real life amusement park ride.

 

 

MINI roller coaster. a ride this thrilling is NOT NORMAL
video courtesy MINIcanada

 

 

MINI roller coaster turns the street into an amusement park

the newest ad features people taking a ‘roller coaster’ joyride around the city streets

 

 

MINI roller coaster turns the street into an amusement park

a series of customized MINI cooper’s are used for the publicity stunt

 

 


MINI roller coaster – the making of
video courtesy MINIcanada