brooklyn-based innovator michael cirino has created a new way to make cocktails. his company a razor/a shiny knife utilizes original ideas to promote a client’s product. for the italian liquor company fernet-branca, cirino has designed a drinking experience that incorporates drones into the cocktail-making world.
michael cirino creates a fun cocktail experience for his viewers
movie by per la mente | videography by brittany NO FOMO
inspired by his interest in choreographing robots, cirino attaches the cocktail shaker to the drone, which carries it above the spectators. the drone has been programmed to either shake or stir the cocktail before landing back onto the table. ‘you may be asking, why do we use a drone to mix cocktails? and the only reason specific reason that we do this is, because its awesome,’ concludes cirino.
the project utilizes new technology in a safe and interesting way
a bartender is required to pour in the cocktail’s ingredients and transfer the mixed cocktail to a glass after flight
the drone flies above the crowd to either shake or stir the cocktail
this curated experience is in partnership with fernet-branca liquor
project info:
creator: michael j. cirino & a razor/a shiny knife
drone pilot: alex mora
editor & videographer: sonic highlark
drone pilot & videographer: david quateman
project manager: carly pifer
project assistant: carly fisher
videographer: brittany NO FOMO
