mckinsey & company and LUNAR are on a journey to gain insights and provide perspective on the rapidly evolving rideshare landscape. of all vehicle miles traveled (VMT) in the US in 2016, ridesharing accounted for a mere 1%. looking forward, the automotive and ridesharing industry have a significant opportunity to accelerate rideshare growth by unlocking new use cases, advancements in electric automobiles, lowering costs for both drivers and passengers, and addressing the shortcomings of congestion and parking for commuters.

LUNAR + mckinsey and company's WeGo design kickstarts advancements in the ridesharing market
the driver console features a centralized heads-up display (HUD) to consolidate multiple streams of critical driver content

 

 

designers at mckinsey & company and LUNAR explain that they ‘believe smarter design, improved user experience and advanced analytics will take ‘ridesharing 1.0′ to the next level.’ the driver console features a centralized heads-up display (HUD) to consolidate multiple streams of critical driver content like the ability to accept rides, confirm routes, end a ride, evaluate a rider, and interior/exterior camera views.

LUNAR + mckinsey and company's WeGo design kickstarts advancements in the ridesharing market
the MeGo interior

 

 

a highly integrated in-app experience extends and enhances the rideshare experience. the rider has the option to take control of audio and environment conditions, and a rear seat display is provided to help riders avoid use of their mobile phone battery and data plan— in-vehicle connectivity includes both Wi-Fi and wireless charging. WeGo considers an optimized experience for the many modes of your daily commute. The adjustable swivel seats allow passengers to be social or private; with ample workspace, Wi-Fi, power outlets, sound isolation, independent lighting, and other environmental controls that can adapt to one’s individual preference.

 

 

MeGo
video © LUNAR 

LUNAR + mckinsey and company's WeGo design kickstarts advancements in the ridesharing market
WeGo considers an optimized experience for the many modes of one’s daily commute

LUNAR + mckinsey and company's WeGo design kickstarts advancements in the ridesharing market
the adjustable swivel seats allow passengers to be social or private

LUNAR + mckinsey and company's WeGo design kickstarts advancements in the ridesharing market
the ecosystem features intelligent routing and the ability to tailor the ride to individual and group preferences

 

WeGo
video © LUNAR 

LUNAR + mckinsey and company's WeGo design kickstarts advancements in the ridesharing market
MeGo’s easily reconfigurable interior accommodates wheelchairs, easy access for seniors and others with mobility challenges, and a size-adaptable child booster seat for using rideshare with kids

 

LUNAR + mckinsey and company's WeGo design kickstarts advancements in the ridesharing market
MeGo’s rider and driver capability

LUNAR + mckinsey and company's WeGo design kickstarts advancements in the ridesharing market
another use case of a fully adaptable interior via MeGo

LUNAR + mckinsey and company's WeGo design kickstarts advancements in the ridesharing market
a driver rides with riders and storage

LUNAR + mckinsey and company's WeGo design kickstarts advancements in the ridesharing market
a highly integrated in-app experience extends and enhances the rideshare experience

LUNAR + mckinsey and company's WeGo design kickstarts advancements in the ridesharing market
a rear seat display is provided to help riders avoid use of their mobile phone battery and data plan

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: lynn chaya | designboom