LG and foster + partners present world's first rollable OLED TV

electronics brand LG has teamed up with architecture and industrial design firm foster + partners to present the world’s first rollable TV at milan design week 2019. first unveiled at CES 2019, the new LG SIGNATURE OLED TV R has three different modes that let users decide the size of the screen. foster + partners has designed the TV’s external geometry and finishes as well as playing an active part in creating specific internal mechanisms.

all images courtesy of LG

LG’s latest TV is designed to be in the room when you want it and disappear when you don’t, scrolling into a box at its base. the three viewing modes include line view where the display will drop down so that only about one-fourth of the panel is showing. users can choose from features such as clock, frame, mood, music and home dashboard. invoke clock mode to check the time and weather at a glance or frame mode to enjoy family photos shared from a smartphone or mood mode to create a more relaxing atmosphere. users still have on-screen music controls and the option to control your smart home gadgets in this mode.

the TV has been designed to provide ‘freedom from walls’

in zero view, all 65 inches of the TV is hidden from view, tucked away in the base. even in zero view, users can enjoy music and other audio content which emanate from the 4.2-channel, 100W front-firing dolby atmos audio system. full view delivers a large-screen viewing experience offering AI-powered image and sound quality powered by LG’s second generation α (alpha) 9 intelligent processor and deep learning algorithm. users can use their voice to get things done with amazon alexa, a new addition to LG’s AI TV lineup in 2019, as is support for apple airplay 2 and homekit.

the screen rolls into a compact base

this is the first-ever OLED television with a screen that can roll itself up and is also voice-activated. tim alessi, senior director of home entertainment product marketing showed off lg’s first 8k oled tv, which boasts pixel dimming control technology to optimize the display – which features more than 33 million ‘self-emittting’ pixels. according to reports the flexible screen technology will be good to use for 50,000 cycles giving the the TV a lifespan of 34 years if it were to be turned on twice a day. after the prototype was teased in 2018, LG announced on monday that the rollable TV will finally hit the shelves this year, with a launch date expected sometime in the spring.

the device is the world’s first rollable OLED TV

the partnership is being unveiled at milan design week 2019 with a special installation by foster + partners called ‘redefining space.’ the immersive visual and auditory journey comes in the form of a display that represents both a home and a gallery. the stand is be on display at tortona zone, superstudio più from april 9-14, 2019.

the collection is presented at milan design week 2019