INK re-imagines minimalistic ferrari 330 P4, the beautiful loser

london-based creative studio INK releases a series of CGI images of the ferrari 330 P4 titled ‘ferrari 330 p4, the beautiful loser’, to honor its seductive design. as the latest addition to INK’s ‘plain bodies’ series, the supercar images transform the historic race car from its period liveries into INK’s aesthetic signature as a tribute to minimalism and dieter rams.

all images by INK

only produced three times, the ferrari 330 P4 is arguably the most beautiful car ever made, but also shares the unfortunate story of losing to its ford arch-rival. after famously winning 1st, 2nd and 3rd spots at daytona in 1967, the supercar was no match for the ford GT40 at le mans that same year; the beautiful loser.

‘stripped of its traditional red coachwork paint, these CGI images celebrate functional form and uncomplicated art direction,’ comments INK. ‘we present the P4 as an object of beauty, its curves forever victorious.’

project info:

title: ‘ferrari 330 P4, the beautiful loser’

creative studio: INK

instagram: @weareink

model car: ferrari 330 P4