gillette's heated razor creates the comfort of a hot towel with every stroke

in a bid to give its customers the experience of a barber’s shave, US-based grooming brand gillette has launched a heated razor. featuring a ‘warming bar’ that keeps the cartridge nice and toasty the heating technology claims to offer the comfort of a hot towel with every stroke.

images courtesy of gillette

the warming bar delivers heat in under a second and is activated via one touch technology. the heat of the razor adjustable depending on the users preference and once optimized maintains a consistent and comfortable temperature, distributing heat evenly and contouring to your face throughout the entire shave.

with its fully waterproof design the razor can be used either at the sink or in the shower. the device lasts up to 6 shaves and is charged using a wireless magnetic charging station.

the razor has been developed by gillettelabs, gillette‘s innovative new product design venture. it features an aerodynamic handle and the brand’s five-blade technology, which gillette calls its ‘most advanced’ blades. the razor isn’t available everywhere, though and is currently being sold on indiegogo priced at up to $150.