genesis GV80 fuel cell concept SUV revealed at new york auto show

unveiled at the new york international auto show, genesis motors debuts the new fuel cell concept SUV, the ‘GV80’, which highlights the brand’s expressive and refined ‘athletic elegance’ design direction. following their ‘new york’ concept revealed in 2016, it is their first interpretation of a versatile luxury SUV, showcasing an evolved style language that features a confident posture and dynamic prowess. mostly importantly, the car utlizes the latest plug-in hydrogen fuel cell electric technology in order to combine eco-performance and the capability of accommodating urban adventures.

‘the GV80 concept is a SUV that alludes to the confidence and evolution of the genesis brand – its design is timeless, with an understated yet dynamic overall surface complexity,‘ said head of genesis design, luc donckerwolke. ‘these are all characteristics that embody Genesis products and delicately reflect distinctive elements, which you’ll continue to see in future models from our brand.‘

as its world premier at the new york auto show 2017, the genesis ‘GV80’ concept displays a modern and refined interpretation of an SUV. with strong architectural forms, the car’s design is distinguished by its proportions, composing a fine balance between dominant surfaces and beautiful natural elements. from the front, it features the brand’s signature crest grille surrounded by wide-set horizontal quad headlamps on either side, which encase jewel-like graphics. running along the side, parabolic lines create a confident side profile, which visually connects the front and rear with an athletic yet elegant form. its muscularity is heightened at its rear, where elongated quad lamps and rear quarter panels provide a planted appearance.

continuing its themes of ‘athletic elegance’, the ‘GV80’ concept creates a sophisticated environment through high levels of craftsmanship, creative attention to detail and the inclusion of advanced technology. immediately, the cabin welcomes passengers with a bold instrument panel that stretches from door to door and features a wide 22-inch curved display. to complement the ambience further, the interior combines high quality materials, vibrant colors and rich textures to express a seemingly timeless sophistication. exquisite leather interior, with quilted diamond stitching on the door panels, seat inserts and center console side, references the jewel-like details on the exterior. embracing its urban and outdoor spirit, the car’s ash wood center console and floorboards provide a contemporary organic element to contrast against the other authentic materials inside.