the fujifilm instax square SQ10 camera makes instagram tangible

fujifilm’s instax square ‘SQ10’ blends an instant film camera with digital image processing technology. in today’s photographic landscape on instagram people can view thousands upon thousands of images before lunch time, and now the japanese-camera manufacturer is adding the element of tangibility to this process.

all images © fujifilm

seeing an opportunity to provide photographers with more occasions to use instant cameras, fujifilm decided to create a device fully dedicated to the square format. the improved image-capturing functions of the ‘SQ10’ give this latest addition to the popular ‘instax’ range enhanced levels of control and practicality. the ‘SQ10’ allows photographers to effortlessly capture a wealth of different scenes with great control.

the ‘SQ10’ is the first ‘instax’ camera to be equipped with a digital image sensor and image processing technology, enhancing its ability to take brighter photos in low-light conditions, and close-up shots from a distance of up to 10 cm. photographic expression is made possible by combining the three main functions of ten striking filters with different effects, the dramatic vignette control which can adjust the light intensity at the periphery of the image, and brightness adjustment–photographers can either set the functions to be used in advance or after shooting.

the integrated operation dial and buttons on the back of the camera, and the graphic interface which directly displays the image editing status in the LCD monitor enable the ‘SQ10’ to realize simple and intuitive operability throughout editing, processing and printing. since instax cameras were originally launched in 1998, they have proved extremely popular with users all over the world, selling over 25 million units worldwide. this has made instax the leader of the world’s instant photography market over the past several years. the fujifilm instax ‘SQ10’ will be available to purchase next month.