E.ON launches freedom is electric campaign promoting european charging point expansion

E.ON launches the ‘freedom is electric’ campaign as it targets 10,000 charging points in europe by 2020. the promotional  film brings together a collection of incredible electric vehicles, including a 218 mph superbike and the world’s only electric monster truck. the energy provider is rolling out its ultra-fast charging network across europe, offering 150 kW, with a modular upgrade option to 350 kW. the stations enable charging of a 400 km-range battery in 20-30 minutes.

all images © E.ON

set against a barren desert landscape, E.ON’s film, entitled ‘freedom is electric’, features a range of cars and bikes traditionally perceived to be gas guzzling machines. in reality these are both converted and new-concept electric vehicles, developed by individuals or small companies with a real passion for zero emissions technology. for the film it wasn’t just electric in front of the camera – all the filming equipment, camera rigs and drones used in the shoot were electrically powered to promote the versatility and ability of electric vehicles.

one of those vehicles is ‘bigfoot #20’, the world’s first all-electric monster truck, which is powered by 30 separate batteries totalling 360 volts. an additional six batteries power the brakes and steering systems.

also running in the desert is the tachyon speed by raesr, an electric hyper-car prototype developed from the ground up for the ultimate in road and track performance. this was the first outing for the carbon fiber car which carries 1,250+ bhp, 3,650 lbs-ft of torque and estimated performance figures of 0-60 in less than 3 seconds, 0-120 in under 7 seconds and a top speed of 240+ mph (386+ km/h).

anthony ainsworth, global head of marketing at E.ON, comments, ‘by bringing together these amazing vehicles and their equally passionate and inspiring owners we wanted to help people to reconsider what they think they know about electric vehicles, how they view energy and what they think about e.on and its moves to be a force for change in energy.’

he continues, ‘our aim is clear, to remove the perceived barriers of electric vehicles to really help improve the electric future for our customers. we are doing this by developing a growing network of charging points throughout europe; whether at home, at work or on the go, from the city to the mountains. we are investing in superfast charging technology including the first superfast charging station in germany, being installed later this year, meaning EV becomes easy and drivers can get back on the road quicker than ever before.’