ducati scrambler special customizations presented at motor bike expo

ducati scrambler special customizations presented at motor bike expo
images courtesy of ducati

presented ahead of the motor bike expo in verona from january 23rd to 25th, the ducati ‘scrambler special’ customization editions are a trio of interpretations created by deus ex machina, officine mermaid and mr.martini. the three italian excellences, who personalize notably motorcycles across the world, were free to establish their own style on a version of the ‘scramblers‘ which were recently unveiled at the 2014 EICMA and intermot. characterized by the freedom of expression, sharing and passion, the creations will be joined by the ‘icon’ and the original ‘urban enduro’, ‘full throttle’ and ‘classic’ models.

the scratch edition of the urban enduro, by the milan-based company, officine mermaid

dario mastroianni, the customizer at officine mermaid: ‘we decided to customize the ducati scrambler because we immediately earmarked it as a uniquely convertible italian bike. we’ve infused it with our unmistakeable officine mermaid style, with a kind of rough-and-ready look that’s spartan and basic. we named it using the english word scratch, to convey the idea of it being scraped or damaged. we’ve left only what is essential on the bike – anything that wasn’t necessary has been eliminated.’

built upon the full throttle design, the hondo grattan by deus, is named after a winning horse at the harold park race-track in sydney

filippo bassoli, the MD of deus italy: ‘we finally found a bike made with evident vintage inspiration but with the DNA and technical features of a real motorcycle. these characteristics allowed emanuele and peter to follow their instincts, particularly after getting their hands on the bike and dismantling it to reveal a fantastic frame. our project started from there, the result of free and innovative ideas where the main focus is on the aluminum bodywork, with a single-piece tail, number-plate support and a headlight inspired by speedway bikes.’

the scrambler café racer customization of the classic model, from the verona-based personalizers, mr. martini

nicola martini, the customizer at mr. martini: ‘thanks to the bike’s versatility, I decided to revolutionize the basic concept, from ducati scrambler to café racer. the style is reminiscent of american rather than british design, owing partly to the fact that the roots of the original ducati scrambler project date from the seventies. this bike has a combination of elements that make it unique; in fact, details such as the high exhaust and knobby tires retain a decidedly ducati scrambler flavour.’