retro-futuristic 'ducati diavel diesel' unveiled at milan men's fashion week 2017

announced as part of milan men’s fashion week 2017, motorcycle company ducati has teamed up with italian fashion label diesel to create the ducati diavel diesel, a motorcycle that has its roots in the past while hurtling determinedly towards the future. an ominous 666 numbered units of the bike will be produced as part of the collaboration between andrea rosso, creative director of diesel licences, and the ducati design center.  

an ominous 666 numbered units of the bike will be produced

referencing retro-futuristic worlds like akira or mad max, the bike is defined by its hand brushed stainless steel superstructure with visible welding and rivets, giving the body a raw, unfinished feel. the genuine leather saddle is unique to the diavel, and along with its front cowl, tank cover and passenger seat cover, represents a more ‘crafted’ side to the vehicle. the design also features red lateral air intake covers and brembo brake calibers, complimented by a retro-style LCD display. the bike’s exhaust system is layered in black zircotec ceramic coating and sports black silencers, engraved with a new pyramid motif.

(L-R) father and son renzo and andrea rosso at the launch of the collaboration
photo by jacopo raule/getty images for diesel 

the lightweight diavel sports a 162 HP testastretta 11 DS engine, and combined with the ducati safety pack and riding mode, promises an experience that is both agile and intuitive. the reveal of the design coincided with milan men’s fashion week, where diesel revealed a new capsule collection celebrating the shared roots of the fashion label and motorcycle company. a fiery red catwalk marked with the new pyramid motif and motorcycle graphics served as a backdrop to the event. the release, which includes a pair of jogg jeans, a leather jacket and two t-shirts, marked a busy week for andrea rosso (creative director of diesel licenses) who also unveiled the BAS-ITO range for his personal label, MYAR.

‘it’s an important bike that reflects the rock side of diesel’s DNA’, explains rosso. ‘the wording ‘never look back’ engraved with the two logos encapsulates the the significance of this collaboration: a timeless bike that catches the eye with so many unmistakable details (…) ducati, diavel, and diesel, three words, six letters each, forming 666, the limited number of examples of this new collection.’ both the bike and clothing line are scheduled for an april 2017 release. 

(L-R) nicola formichetti (artistic director of diesel), renzo rosso (founder) and andrea rosso (55DSL)
photo by jacopo raule/getty images for diesel 

combined with the ducati safety pack and riding mode, promises an experience that is both agile and intuitive
image courtesy of diesel

the reveal of the design coincided with milan men’s fashion week
image courtesy of diesel

‘the wording ‘never look back’ engraved with the two logos encapsulates the the significance of this collaboration’
image courtesy of diesel

the bike’s exhaust system is layered in black zircotec ceramic coating
image courtesy of diesel

the design also features red lateral air intake covers and brembo brake calibers
image courtesy of diesel

the diavel sports a lightweight 162 HP testastretta 11 DS engine
image courtesy of diesel

the corresponding capsule collection includes a pair of jogg jeans, a leather jacket and two t-shirts
image courtesy of diesel