covair's magnetic components let you effortlessly interchange your timepieces

covair’s magnetic components let you effortlessly interchange your timepieces
all images courtesy of covair

sticking to classic trends, ever covair watch is completely interchangeable with others in their line. users can easily rotate in and out different colors and styles, by simply locking the faces into the base using a combination of strong magnets and o-ring clasps. the company spent countless hours testing the position of the magnet to make sure they don’t effect the time or movement in any way. just like the watch faces, they made straps with quick change clips, where you can go from a leather band to a stainless steel bracelet in a few quick seconds. 

base uses a combination of strong magnets and o-ring clasps

the startup plans to develop a dive watch with a rotating bezel insert, as well as a heritage inspired insert and a smart watch with fitness tracking insert. after their kickstarter campaign, covair interchangeable watches will be focusing on supplying an entire marketplace with diverse colored watch inserts in every style, so anyone can effortlessly upgrade their wrist without having to purchase an entirely new timepiece. 

the interchangeable base

the ‘tuxedo’ insert in white

genuine leather strap with ‘tuxedo’ white insert

the ‘rover’ insert in grey

the ‘rover’ grey starter kit with black ‘tuxedo’ face

the ‘rover’ grey starter kit with white ‘tuxedo’ face