one-seater concept ‘polestar 1:1’ drives through 1 kilowatt per kilogram ratio

Lightweight polestar 1:1 with a power-to-weight ratio

Jeroen Claus, the lead designer and co-founder of VoyagerCo, has conceptualized Polestar 1:1 as a response to the power-to-weight ratio by adopting the idea of one kilowatt for every kilogram. His car design is made of flax fiber that confers the car concept a durable and lightweight built and design while the silver-white color boosts the automotive’s simplicity as it focuses more on performance and features.

Claus describes his creation as an ‘aim to bridge the gap between the physical and digital dimensions and an experience in which all senses of the driver are treated to an enormous experience.’ The single-seating feature offers solo cruising that hopes to gift the immersive experience Claus was trying to pinpoint. The conceptual design might also be a potential foundation for more driverless cars and electric automobiles in the future.

images courtesy of Jeroen Claus

Zero carbon footprint as the point to make

Jeroen Claus also states that Polestar 1:1’s electronics shape the air through flexible Active Aero surfaces, while carefully directing the right amount of power to each wheel. The driver information is collected on the widescreen dashboard and in the driver’s helmet HUD. ‘One would almost forget about the zero carbon footprint of the vehicle- which, ultimately, is the entire point,’ he states. 

The designer notes that the demands for high performance have been evident in everyday services and products from electronics and fashion to public transportation. He adds that performance is a product’s right to exist in the fast-changing world and hopes that Polestar 1:1 testifies as an influential addition to the shifting standards of today’s automotive industry.

Polestar 1:1 has a single-seating feature

performance-driven feat in the mobility industry

Claus says that expectations on how society can arrive at this performance-driven feat are changing rapidly and that there is increasing mindfulness to the way we evaluate the brands and products around us. ‘Therefore, performance has been given a broader meaning. Mobility and car culture, in particular, is central to this monumental shift. For some, cars are the cause of much that is going wrong in this world. For others, however, cars stand for something more. It is the quest for the intangible, the thrill of all our senses aligning in one breathtaking moment,’ he adds. Polestar 1:1 is Jeroen Claus’ design for the electric car brand’s Design Contest 2022 which takes on the idea of performance.

the design is based on the idea of performance

Polestar 1:1 is made of flax fiber to make it lightweight and durable

render view from above

close-up render

driver seat’s view

project info:

name: Polestar 1:1

designer: Jeroen Claus

company: Polestar