coca-cola star wars bottles use OLEDs to illuminate lightsabers

coca-cola singapore has used OLED displays to create limited-edition star wars bottles with glowing lightsabers that glow when touched. the packaging coincides with the upcoming movie star wars: the rise of skywalker that comes out on december 20th.

berlin-based startup OLED company inuru created the labels, which glow when touched and feature a built-in printed battery with enough power to light up about 500 times. the company claims the diodes are ‘eco-friendly’ because they’re manufactured without the use of rare-earth metals.

 

 

 

 

 

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Keep your eyes on these Limited Edition Lighted Star Wars: The Rise Of Skywalker Coca-Cola No Sugar Bottles! In anticipation of the upcoming movie, we will be releasing 5 clues to 5 locations per day on our FB, IG, and website on where to get your hands on one over the next 3 weekends (Fri – Sun) from 6 to 22 Dec. Let the #GalacticHunt begin! >> Link in bio Catch Star Wars: #TheRiseofSkywalker in cinemas this 19 December. #StarWarsSG *T&C applies

A post shared by Coca-Cola Singapore (@cocacolasg) on Dec 4, 2019 at 5:00pm PST

coca-cola has made 8,000 of the bottles devising a hunt for fans who will need to solve a riddle revealed on instagram and facebook. fans then need track down the secret locations of ‘gatekeepers; near 7-eleven stores around singapore, obtain a special pass and then redeem that pass to buy a bottle. ‘galactic hunt’ promotion the company is running between december 6th to 22nd in the city-state.

project info

company: coca-cola