beats music streaming service provides customized and curated music experiences

beats music streaming service provides customized and curated music experiences
all images courtesy beats

beats music has announced a music streaming subscription service focusing on providing a personalized music experience for each user through a unique blend of digital innovation and musical passion. programmed by a team of well-respected music experts with over 300 years of experience across all genres, beats music delivers the right music for any situation, anytime, and any preference, personalized to your tastes. the result is an artist-friendly digital music service that does more than simply offer access to music, but one that establishes an emotional connection. the service will be available on iOS, android and windows phone as well as via the web; fans will be able to stream their music or download to listen offline.

‘beats was created so people could hear the music the way the artists intended, but speakers were just the first step,’ explains luke wood, president of beats electronics. ‘beats music is the final piece in making that vision a reality.’

the service features a vast catalog of more than 20 million fully licensed songs from all major labels, including universal music group, sony music entertainment, and warner music group, as well as all independent labels. led by radio programmer julie pilat, the beats music genre lead curation team includes former pitchfork media editor-in-chief scott plagenhoef, former digital content director at xxl carl chery, detroit radio music director suzy cole, recording academy music blogger arjan writes, former rhino, records a&r director mason williams, los angeles hip hop radio personality fuzzy fantabulous, country music writer ken tucker and former programmer of l.a.’s latino 96.3, jerry pullés.

beats music also features a comprehensive collection of editorialized playlists from pitchfork, rolling stone, DJ mag, country weekly, hot97/power 106, among many others. ‘beats music combines the emotion only a human created playlist can give you with the best personalization technology can deliver,’ says ian rogers, beats music CEO. ‘with this you get not just the music experience only a talented DJ or music expert can deliver, but also the right one for you right now.’

the service provides users with ways to find the right song at the right time with:

just for you; a personalized selection of albums and playlists delivered at least 4 times a day to each user. selections are delivered based on users’ musical preferences, time of day, activity, and additional cultural and contextual clues.
the sentence; a continuous playlist compiled from users’ answers to four specific questions about their location, their activity, their surroundings, and their musical preference at that moment.
highlights; beats music editorial staff-recommend playlists or albums compiled based on time of year, news, cultural milestones, and new releases worth noting.
find it; an enhanced browsing function that lets users seek out playlists [and individual songs] by genre, activity or curator.

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