apple named PETA's 2023 company of the year

apple’s 2030 sustainability goals catch peta’s attention

In a surprising turn of events, PETA, the animal rights organization known for its bold campaigns, has chosen tech titan Apple as its Company of the Year for 2023. This unprecedented accolade stems from Apple’s recent decision to phase out leather across its entire line of accessories, marking a significant victory for animal rights advocates. The decision, announced in September, sent shockwaves through the tech and fashion worlds. For years, Apple’s sleek leather wallets, straps, and cases were synonymous with premium quality and brand identity. But the tides have turned, and Apple’s commitment to sustainability and animal welfare has taken center stage.

Hermès hand-weaves first-ever Apple watch bands in knitted nylon

move from leather sets an important example

PETA further selects Apple as its Company of the Year for 2023 in recognition of the tech giant‘s broader sustainability goals, which include achieving carbon neutrality by 2030. By replacing leather with innovative vegan materials, Apple aims to reduce its environmental footprint and eliminate the use of animal products in its supply chain. ‘Apple’s move to eliminate leather sets a powerful precedent for the tech industry,’ says Ingrid Newkirk, PETA’s president. ‘This is a major win for animals and a clear message to other companies that compassion is good business.’

While some may see Apple’s sustainability goals and switch from leather as being purely business-driven, PETA argues they signify a genuine shift in corporate consciousness. ‘Apple’s decision is more than just a switch in materials,’ says Newkirk. ‘It reflects a growing awareness of animal welfare issues and a commitment to creating a more humane future.’

Mirage sculpture at Apple Park made from sand collected from deserts across the Earth

The impact of Apple’s decision is already being felt beyond the tech industry. Luxury brands and fashion houses are taking notice, with many exploring plant- and fungi-based alternatives to traditional leather. This ripple effect could lead to a significant reduction in the demand for animal products, benefiting both animals and the planet.

Ultimately, Apple’s decision to ditch leather is a landmark moment for animal rights and sustainability. By leveraging its immense influence, the tech giant has paved the way for a more compassionate future, one where innovation and ethics go hand in hand. As Newkirk concludes, ‘Apple has shown that compassion can be a driving force for positive change. We urge other companies to follow suit and create a world where everyone, including animals, can thrive.’