apple shrinks iPhone and iPad pro with new smaller models

apple shrinks iPhone and iPad pro with new smaller models

at its keynote event today, apple introduced a host new of products, apps and ideas, including smaller iPhone and iPad devices. 

the new iphone SE has been designed for people who want a smaller phone, but don’t want to sacrifice on quality. while the device features a reduced size, it maintains the same performance of the iPhone 6s and 6s plus. a 64-bit A9 chip provides fast speeds, longer battery life, faster wireless, a 12-megapixel isight camera featuring live photos and 4K video, and touch ID with apple pay. the four-inch display is finished with matte-chamfered edges, a color-matched stainless steel apple logo, and four metallic finishes.

‘iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out. the result is the most beautiful and powerful phone with a four-inch display in the world,’ said philip schiller, apple’s senior vice president of worldwide marketing. ‘everyone who wants a smaller phone is going to love iPhone SE.’

iPhone SE will be available in space gray, silver, gold and rose gold metallic finishes in 16GB and 64GB models starting at $399 USD.

the four-inch display is finished with matte-chamfered edges

a color-matched stainless steel apple logo matches four metallic finishes

the all-new 9.7-inch iPad pro weighs just under one pound and is 6.1mm thin. features include a pro retina display, wider color gamut, lower reflectivity, night shift mode and true tone display technology to adjust white balance. the device delivers performance with a 64-bit A9X chip, a four-speaker audio system that is twice as powerful, new 12-megapixel iSight camera for shooting live photos and 4K video, 5-megapixel facetime HD camera. additionally, iPad pro includes support for the apple pencil and a new smart keyboard cover designed to fit the 9.7-inch device. 

the 9.7-inch iPad pro comes in silver, space gray, gold and a new rose gold metallic finish

‘iPad pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. it’s incredibly fast, extremely portable, and completely natural to use with your fingers, apple pencil and smart keyboard. and now it comes in two sizes,’ schiller says. ‘the 9.7-inch iPad pro has a new retina display with true tone technology, four-speaker audio system, blazing fast A9X chip, 12-megapixel iSight camera, 5-megapixel facetime HD camera, faster wireless, and support for apple pencil and smart keyboard. it is the ultimate upgrade for existing ipad users and replacement for PC users.’

the 9.7-inch iPad pro comes in silver, space gray, gold and a new rose gold metallic finish. prices start at $599 USD for the 32GB with wi-fi model and $729 USD for the 32GB wi-fi + cellular model. both iPad pro sizes are available in offerings of 32GB, 128GB and a new 256GB capacity.

the device weighs just under one pound and is 6.1mm thin

iPad pro includes support for the apple pencil and a new smart keyboard cover to fit the 9.7-inch device

the device is portable, and feels completely natural to use with your finger

iPad pro enables users to be more productive and more creative

alongside the reveal of iPhone SE and 9.7-inch ipad pro, apple introduced carekit — a new software framework designed to help people better understand and manage their health. iPhone apps using carekit make it easier for people to keep track of care plans, monitor symptoms and medication, with the ability to share information with doctors, nurses or family members.

the a new software framework is designed to help people better understand their own health 

in addition, apple launched a recycle program around a R&D robot they call ‘liam’. it can take apart over 1.2 million phones a year, removing key materials for reuse for a next generation product. customers can send in old ‘macs’, ‘iPads’, ‘iPhones’ or ‘iPods’ and receive gifts cards if the device qualifies for one.