ALPA celebrates 70 years with luxury anniversary edition set

presented for the first time in the dark days of the early 1940’s by pignons SA, the registration of the alpa brand took place on 19th february 1946. originating from the swiss watchmaking industry they produced legendary 35 mm cameras made in switzerland. after some turbulences in the 1990’s, ursula capaul and thomas weber bought the alpa brand on 29th february 1996 and revived and repositioned it as modular medium format platform. alpa of switzerland and the alpa ’12’ medium format system were born.

today the company is a leading swiss designer and provider of high-end medium format photographic tools. its cameras are manufactured by lovers of craftsmanship for a small group of connoisseurs and equipment of this caliber can be compared to precious musical instruments. ALPA of switzerland now celebrates in 2016 both its 20th anniversary in medium format with the ALPA ’12’ platform and its 70th birthday as a camera brand. in order to commemorate this anniversary, the swiss manufacturer launches a special edition of its very first medium format model–the ’12SWA’. paying tribute and bridging the last 70 years the ‘anniversary edition’ is dedicated to analog photography with its 6 x 9 roll film back and a special edition of the rodenstock / ALPA ‘HR alpagon 5.6/70 mm’ lens which suits perfectly also the most recent digital backs up to 100 megapixels.

due to its high modularity the ALPA 12 cameras can be used both analog and digital. the ALPA ‘anniversary edition’ set is strictly limited to 20 units representing 20 years of a 12 medium format system. it gets delivered with all special edition ALPA ’12 SWA’ body; rodenstock / ALPA ‘HR alpagon 5.6/70 mm’ with additive manufactured lens hood; ALPA / linhof ‘6×9 roll film’ back; ALPA viewfinder; and various unique accessories like light meter with additive manufactured holder; ground glass; and high-end dark cloth in a special edition case and fujilfilm ‘acros 100’ roll film–ready to use. each buyer will be provided with a personal alpa anniversary edition set certificate.