PAULA ZUCCOTTI(2 articles)

paula zuccotti is a designer, ethnographer, trend forecaster, creative strategist, author and visual artist. as a leading expert in global consumption and a respected authority in consumer behavior and product interaction, she anticipates consumer trends and behaviors for large global firms, articulating her insights with a distinctive vision that informs and inspires the design of what's to come. zuccotti is also the founder of research and creative consultancy agency the overworld, with over 15 years of experience traveling the world researching people's everyday lives, and uncovering insights envisioning products, brands, and services.