dear design: munich shoes in santiago

munich store design by dear design images © felipe mardones

placed in the new costanera shopping center in santiago de chile, munich, the fashion and sports footwear firm, is opening its second boutique. developed by barcelona-based dear design, the project conception builds up light and open space to exhibit the company shoe collection. the arrangement immerses users in a sort of ‘arena’ – understood as a stadium–, a area flooded with illumination and framed by a hanging metal structure.

visitors enter the store from the street: from the outside chaos to a sensibly organized space. in the boutique, there is no

differentiation between display window and display furniture, as it is all combined in one only piece that spreads
throughout the walls of the space.

the arena is shaped by the metal structure, a second skin that surrounds the existing container without touching it, as if it was flying or hanging from nowhere, and also acts as the footwear support. the shoes are disposed inside the voids between white organic tubes without noticeable supports, as if they were also flying with the rest of the structure. the architecturally fractal design is based on infinitely repeated x’s, the brand’s symbol, down to the last detail: the supports, the backstitching on the skin on the bench and the counter, and the system of catches – always performing different functions.

the simplicity of this project lies in saving materials – only sheets of glossy white lacquered iron for the perimeter structure, corian for the interior lettering, a barrisol stretched ceiling for lighting, white polyurethane resin with glossy varnished finish for the floor, and white skin and iron sheets for the furnishings.

interior view

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