with our hands by masami ozaki from australia

is the head copy of this advertisement and the concept. To enphasize the high quality, sustainability and reliability of this product.
Using hands to shape Tivoli Audio Model 10 is to get more warm, human-feeling so that we would feel it closely in our lives.
The product shape is quite sharp, mechanical figure, which give us chic and cold image. It is, however, made by people who have dedicated to discover the better things.
All kind of things are always about people, we make new things for us, for our lives.
The hands also give us different perspective, can be both the future (next 10years and more) and the past (the company’s 10 years history).
The gradient is meant be the road to the bright future of the product from their hands.
No high technology can not be essential in people’s life, but ultimately we all still need to rely on our own hands.