white canvas by kamat & rozario architecture from india

The project was for an ‘independent digital agency’ that specialises in advertising and marketing.
The Design took inspiration from the agency’s name and their philosophy of being a WHITE CANVAS.
A clean slate without having any preconceived idea or notions. A blank white canvas that takes on the personality of the client or the brief.

We drew an analogy to the “Absolut Blank- Campaign” where artists were invited to express themselves on a blank canvas in the shape of the iconic Absolut bottle. The clean white canvas takes on different Avatars depending on the artists' imagination.

The requirement of the client included a number of closed rooms for meeting / discussion / ideating etc. These closed spaces or 'containers' were envisaged to be 'the Absolut bottle'. The infill wall for each container defines its character. Thus, each container has its own personality depending upon its user and program.

The containers were placed in the centre of the floor so that light and air from the windows stayed unhindered. Workstations & spaces that were occupied for the maximum part of the day were planned on the periphery to keep the use of artificial light to a minimum. Areas between the containers served as informal breakout spaces.

Waste pieces of block board, generated from all the carpentry done at site were used to create surfaces of the container and left unfinished. This helped in reducing costs and minimizing wastage.

Keeping in mind the brief of keeping costs to a minimum, the tables legs, the helmet rack, etc. were completed in block board and polished exposing the natural finish of the plywood