WEARELLA by 持田健人 from japan
designer's own words:
We recognize many things than expected by using the senses. Their recognition is not felt in any five senses.So far the experience is based and will change the intuitive reaction to determine things.We encounter things without that it has recognized from things that are experienced in the past through the senses. When we recognize the unknown things we will feel the things in five senses.
Things that I had been recognized as a umbrella, transform to rain poncho. Five senses as we have starts to move again.
I use an umbrella when the rain. We are unsatisfactory in the umbrella when the heavy rain. Then this umbrella transforms to rain poncho. We can prevent rain. In any situation.
Concept
What is WEARELL
How to
Image
Stracture and detail1
Stracture and detail2