visual identity of recyclable material categorization system by jing ma from sweden

Visual Identity of Recyclable Material Categorization System
There are some Problems in nowadays recycle system:
1. Multiple-material packages are more often used in nowadays products, for example mobile phone and wine packages. It may cause confusion when recycling, because they are always been thrown into “paper package” category as a whole entity.
2. The unclear and chaos graphic symbol on recycle rubbish bins cause problem to those foreigners or illiterates who do not understand the explanation below.
3. Some of the products show limited information about whether they are recyclable or not.
4. Some products are made by special material, one can hardly tell which categories they belong to. (Variety material but limited recycling categories.)

In all of those situations mentioned above, may leading people make wrong decision when they classify their rubbish, which made the classification meaningless or add the workload when re-separate them.

my idea is:
In order to avoid misunderstanding and confusion, I suggest using the “Visual Identity of Recyclable Material Categorization System” to distinguish and unify recycle system. It means print or marks the graphic symbol both on material and rubbish bins.
Those graphic symbols are made according to Swedish recycling categorizes. The circle outer layer is similar as the "recycle symbol". Different colored, simple but clear symbols in the middle are the main patterns. In order to avoid misunderstanding, English explanation is also added below them.

After using this system,
1.When people recycling, one can easily discern the category of the materials and the relevant rubbish bins, without looking for any “recyclable material category manual”. Then, the only thing they need to do is match them by color, graphic or text, and put the rubbish in the right place.
2.Instead of those expansive but unconvinced commercial tricks, the VIORMS logos can be used as a proof of “environmental friendly products” in a very low production cost, so that the manufacturer can also benefit from that.
3.It also reduce the workload of re-separate those recyclable resources which thrown by mistake.

In addition
Because the rearsch limitation,the categories Logos in the system can be added and modified due to different culture and regions.