Vimodi | Visual Mobile Discussions by Afzal Amijee from usa

Vimodi is a novel iPad discussion app that transforms presentations into engaging visual conversations. It was designed for the content to conform to conversations and not the other way around!

With Vimodi the focus is on delivery of content rather than creation of content. Vimodi uses spatial visual thinking to deliver a new kind of visual discussions for use in business meetings and client meetings.

How many times have we all sat through a presentation when it should just have been a conversation? Most small meetings in financial services are a conversation, yet time and time again we see linear presentation tools being used for discussions.

With Vimodi you can have a powerful visual conversation - engage, listen and respond elegantly to your clients needs anywhere, anytime.

Our goal is to offer users a smart visual conversation tool for in-person meetings, so they can engage and connect faster with their clients.
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The idea for Vimodi was born in the classroom. As a business school professor, Michelle (founder of Vimodi) regularly taught using case discussions. Existing presentation tools like PowerPoint forced discussions into linear paths, which limited the opportunities for students to develop their own insights and ideas. Instead, Michelle often reverted to the chalkboard, leaving a lot of unused technology on the table.

“I needed to display several ideas at the same time for discussion. What was particularly frustrating was the inability to jump from one idea to another while teaching. I either had to flip through multiple slides or just use the chalkboard,” explained Michelle.

In fact, Michelle’s frustration was shared by salespeople in financial services and banking, business executives and creative professionals, who also needed a way to discuss content flexibly. A solution that took advantage of existing creation tools yet supported flexible discussions was needed. Out of this came Vimodi, a new category of app to support visual mobile discussions.

Designing a visual conversation tool that is simple to use is a highly complex problem to solve. Just to give you some idea, we went through hundreds of design iterations to find a simple and elegant solution to represent a visual conversation map - and we are still learning and iterating everyday.