vache/rit by miguel allen from portugal

the idea behind this project is to make use of some of the brand's official elements in a bold and inventive manner. it stands as a celebration of the brand's identity and of some of the elements that distinguish it. the use of these two words (“vache” and “rit”) alone is a “pop” expression of its imagistic (cultural, social and imaginative) power, which is maximized by their prominence. each word reflects an individual and complex world – the word “vache” is ironic, unusual and funny, the word “rit” is enigmatic, puzzling and joyful.