UNRAVEL by Aparna Gokhale from india
designer's own words:
Waiting for gift in anticipation is something everyone has experienced. UNRAVEL - a gift wrap , makes this anticipation ten-fold. Unravel captures it all - the initial curiosity as the gift wrap is opened , the excitement as the mind tries to solve the message on the wrap and the joy and satisfaction that one gets as he solves the message.
Gift wrap is generally discarded while opening a gift unless the wrap has something that catches the attention of the opener. UNRAVEL- is a wrapping paper with a personal message which is coded making the anticipation of the person increase tenfold. The wrapping paper is to be opened and using visual cues , the message is to be decoded . the wrapping paper can be cut to decode the message and sticking it together.
the wrap holds a meaning and as the message is decoded, the person is in the process of anticipation - excited, guessing what the message could unravel.
This concept gives a deeper meaning to the gift wrap other than just wrapping up the gift.
the final collage of the cutouts of gift wrap becomes very personal to the person.
How it works :
The person who is going to gift the person has to first enter the approximate size of the gift. He has to then type in the personal message in the “ UNRAVEL Software ”. According to the size of the gift box as well as the length of the message , the “ UNRAVEL Software ” adjusts the size of the font and then jumbles the words to create the “ Coded Message ” . It will also tell the user the number of sheets to be printed as well as how to stick them together so as to not damage it. The user then has to just Print the gift wrapper ! Done .
UNRAVEL – Gift wrap
The Process of making the ‘UNRAVEL ‘ Gift Wrap
unraveling the personal message
Unraveling a jumbled personal message