turn the earth on by joana sobral from portugal
designer's own words:
Turn the earth on / See things in a different way: In this project we also relate the shape of the power button with a tree. Most people might see the power symbol more often than they see a tree. In this project we try to invert the situation, by simply comparing the two, we try to make people see things in a different way. A power button can be a tree if you want, and if you stop looking at it so many times maybe the earth will gain something from it.
Plant a tree: This project is based on the simple idea of relating the tree growing with the typography of the sentence: "Plant a tree".
In this way we created a simple but beautiful design that contains one of the most important and simple ways of helping the environment.
turn the earth on
see things in a different way
plant a tree