To smoke less by WeiQichong from china
designer's own words:
It is not a short while for the smokers to quit smoking, which need a gradual process. I redesigned a case of cigarettes which increases the length of the cigarette filters in turns. The tobacco will be shorter as the filters are longer. Once the smoker smokes, the filter of the next cigarette will be longer. The feeling of smoking will be affected due to the longer cigarette filter, in time the smokes won’t smoke anymore. At the same time, I also designed a matching case. When the smokers open the case, there is a groove, which will potentially guide them to pick up cigarettes in turns from the left.
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