think calligraphic

think calligraphic by antonio mariosa from italy

designer's own words:

i choose to evolve the original moleskine logo, and not create another one, in this way moleskine customers can recognize the brand.
then i've added "rie" with another font to the moleskine logo, i choose a calligraphic font because moleskines are use to draw, sketch, take notes...
i've also replace the lecter "L" with a moleskine profile, to make strong the ralationship between logo and product

calligraphic

logo_moleskinerie_1.jpg outline

logo_moleskinerie_3.jpg calligraphic 2

logo_moleskinerie_4.jpeg calligraphic 3