the universe of the five infinity elements by pad xiao from france
designer's own words:
In a digital competition, some elemental reminders could be a good complement to innovation !
The five elements as a tribute to recall the fragility of life and the great combination of these elements which provide the energy for life !
A balance hard to set up and the strength of combining elements.
Infinity provides in its work the same quality, the consciousness of being an exception and the innovation to be the best !
“the best line is a curve” transcribing the revolution and the provocation of the brand, that's why I propose a surprising translation of Infinity, never out of ideas, for a public advertising. The memory of the roots is also a dynamic motivation to send this brand to the future !
The proposition could be adapted to any advertising medium! And a wink to the fashionable Pantone installs the campaign is its time !!!
the five elements Universe
the FIRE
the WATER
the WOOD
the METAL
the EARTH