the laughing cow's 90th anniversary by philip stevens from uk

this image has been created to celebrate the 90th anniversary of the iconic brand la vache qui rit, (the laughing cow). the design draws predominantly on the cheese wedge shape, which forms both the outline of the image and the 'heart', playfully referencing the popularity of "i love…" branding. the design ties in with existing promotion through the use of the lvqr 90th anniversary logo, (developed by dalbin), whilst also including the famous red and blue colourway synonymous with the product. the image's sharp edges have been softened to fit more naturally with the processes traditionally associated with silkscreen printing, and to give the design a more playful appearance. the image was created using a combination of adobe illustrator and adobe photoshop.