The House Of Beck's by Sam McMorran from uk
designer's own words:
We have created an outlet that offers a unique religious experience to the cutting-edge Beck's consumer. It's for people who take their beer seriously, to the point of worship. The House of Beck's provides the perfect luxury social drinking experience, for those who have chosen their brand wisely.
Concept – Commandments
The Path to Enlightenment
The Higher Plain
shortlisted entries (104)