the band by mauricio jimenez from colombia

Some brands has a very original element that makes a difference in the markets, Moleskine has this band in the notebooks and i feel that the new Moleskine logo must use it. In the brief we could see that moleskine has a variety of products, that's why i preffer to use the band in the name giving a new meaning to the band instead of l, but more than that giving a band a new meaning to all the Moleskine products.