The ANIMAL EYE project by katalin benedek from hungary

THE PHILOSOPHY
We analyze the process of disruptive design and use the principles found to make a perfect new design.
The new principles just found can help all along the design process to keep the design simple and fresh.

THE SOURCE
The main source of all simple design is in the principles of the nature.
As wind and water is forming stones over centuries, as is it forming recently the shape of the boats, cars and glasses in design.
Fire is burning away the outer shell to show the inner structure.
Earth is creates forms that stay alive between the other moving elements and change all the time.
Nature helps us to find the purest, strongest, most flexible shapes.
Nature helps us to understand that there is always a hidden logic behind great forms.

THE PROJECT
We don’t have as good eyes as animals: so we need extra “animal eyes” to see as fast, as clear and as precise as animals in dark. The new generation of bike lamps should be 360 degrees wide, clear and light.
It should be integrated to the bike as perfectly as is our eyes integrated into our face.

THE FORM
We used the form of the eye of a simple fly. A fly can fly faster, more precise and quicker as a human can move. When we bike, we need the same flexibility to change direction quick and be aware of our surroundings perfectly. We want the same capability even when we sport and bike in twilight or dark.
The form of an animal eye and the modern led technology can give the best perform.

THE TECHNOLOGY
The technology of the lamps should be as detailed as animal eyes. The lamp has hundreds of led parts integrated so it can give a 360 degree vision experience. Every little “cell” of the lamp has a sensor that sets of the strength and direction of light of the cell that gives the best perform in every second.